He began working in 1990 as a metalworker at Volkswagen, but nine years later, he left everything behind to become a Franciscan and help the poor.
In 2010, he concluded his missionary work and discovered his calling for communication. He was hired as an advertising copywriter but was later laid off when the agency went bankrupt.
Needing money, he accepted a position as a copywriter at an English school, despite not knowing what copy was. However, he quickly learned. In his first year, he wrote three launches that each generated seven-figure revenues.
Motivated by his success, he decided to open his own agency in 2015.
Today, MR Lançamentos is a reference in the market and certified by the Hotmart Partnership Program. He has sold over 180 million Brazilian reais using copy, but he believes that people are worth more than just numbers.
That’s why he teaches others to think like a copywriter and has created the Copy Daily Channel, the Copy Sniper Community, and the Copy Experience Immersion.