How attribution and transparency can change the game for Affiliates – by Luiz Ballas

Luiz Ballas
Published on 02/02/2023

The customer journey leading up to the point of purchase has been widely discussed in the world of affiliates, both from the advertiser and publisher sides. Technology that enables easy identification of this journey and a new remuneration format could be the future of a market that is currently 100% focused on last-click attribution.

About the author
Luiz Ballas

Luiz Ballas

Mais de 6 anos de experiência em Marketing Digital, com foco em performance de E-commerce, passando por vertentes como mídias sociais, links patrocinados e display, e-mail marketing, afiliados, atuando desde o planejamento e compra de...

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