Turning Content into Effective and Measurable Results – by Fabiola Granja

Fabiola Granja
Published on 02/02/2023

I’ll explain why the old default media planning is no longer in use and how content marketing can be used to generate real value for the consumer and, consequently, transform into sales and ROI for the brand.

About the author
Fabiola Granja

Fabiola Granja

Fabiola Granja, formada em Administração de Empresas na USP com Pós Graduação em Marketing pela ESPM, acumula 17 anos de experiência no mercado de marketing e publicidade. Trabalhou no marketing de empresas líderes como 20th...

Learn more about the author

Secure your place at the world's largest Portuguese-speaking affiliate event
May 23th and 25th, 2024. São Paulo